The messaging service has a dedicated feature for brands and celebrities, allowing them to create their own public pages on the platform. For example, users can book hotels, reserve restaurant seats, and pay within the KakaoTalk app. KakaoTalk CEO sees the platform as a social media rather than a mobile messaging tool since there is much more to KakaoTalk than text and voice messages. Its monthly active audience is 52 million users from all over the world, but among these people, 45 million are based in Korea. The platform's admins promised to address this issue and create cloud storage to back up users' data.Īccording to Statista research, as of 2020, almost 93% of the Korean population had KakaoTalk installed on their mobile devices. The messenger doesn't store chats for a long time after switching to a new device, users lose their chat history. To find a person on the KakaoTalk app, you don't have to know their phone number. The messaging app leans on users' contact lists to synchronize data and suggest friends who already registered on the KakaoTalk app. The app offers many other options and features, like games that people can download and play with their friends. Kim Beom-Su, the founder of KakaoTalk, became one of the top billionaires among those who own social media.īesides its essential functions calls, text messages, and voice messages the KakaoTalk platform allows its users to share multimedia content, including photos and videos. As of 2013, it had 13 million active users. Malaysia, Indonesia, and the Philippines are among the countries which KaTalk specifically targets, with Indonesia becoming its largest international market. When in Spring 2011, Japan had a massive earthquake, people took to their messengers to inform their family members that they were alive and well. Users from Japan were quick to become early adopters of KaTalk. KakaoTalk is the most popular messaging app in Asia Almost every person who lives in South Korea uses the app.Īccording to Statista research, as of 2020, the messaging app had more than 52 million active users worldwide in more than 130 countries, mainly in Asia and Southeast Asia. This is the most popular messaging service in South Korea, which becomes increasingly popular abroad, and in Asian countries. KakaoTalk is a messaging app that was developed by the Korean app developer Kakao Corp 11 years ago.
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